International Journal of Management, Accounting and Economics
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Volume 6, No. 12, December 2019 Pages: 906 - 912
The Impact of Advertisement Expenses on Profitability of Food and Personal Care Products Companies in Pakistan
Habib Ullah
Corresponding author:
Habibuoswat[at]gmail[dot]com
Abstract:
This research examined impact of advertisement expenses on profitability of Food and personal care product firms listed in Pakistan Stock Exchange. 10 years data were gathered from consolidated annual financial statements of nine companies over a period of 2009 to 2018. The profitability was measured by Return on Assets. Advertising expenses was independent. The regression model was used and the data were analyzed through SPSS software. It was concluded that advertisement expenses has a significant positive impact on profitability.
Keywords:
Advertising, Advertising Expenses, Profitability, Return on Assets, Pakistan
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