International Journal of Management, Accounting and Economics
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Volume 2, No. 9, September 2015 Pages: 1037 - 1047
Mobility – The Revolutionary Change to Customer’s Shopping Experience in Retailing
Ehren Lee Sze Tseng, Rashad Yazdanifard
In recent years, mobile devices such as smartphones and tablets have been taking over our lives’ as a consumer. Mobile devices had become a necessity to us as a whole. From this aspect, market retailers seized the opportunity to triumph over e-retailing by introducing mobile technology to retail store known as m-retailing. Mobility is one of the key contributing factor in providing the finest marketing tool to create the best customer shopping experience in retail store. The report seeks to understand the impact of mobility in retail towards customer’s shopping experience.
Mobility, Mobile Retailing, Marketing, Management.
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