International Journal of Management, Accounting and Economics
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Volume 2, No. 9, September 2015 Pages: 1048 - 1054
The Review of Physical Store Factors That Influence Impulsive Buying Behavior
Tan Rich Sun, Rashad Yazdanifard
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The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.
Physical store, buying intention, impulsive buying, store environment, store layout, salesperson.
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