International Journal of Management, Accounting and Economics
Hits: 740 Times
Downloads: 713 Times
Volume 2, No. 9, September 2015 Pages: 1048 - 1054
The Review of Physical Store Factors That Influence Impulsive Buying Behavior
Tan Rich Sun, Rashad Yazdanifard
The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.
Physical store, buying intention, impulsive buying, store environment, store layout, salesperson.
Full Text (PDF)