International Journal of Management, Accounting and Economics
Hits: 205 Times
Downloads: 164 Times
Volume 5, No. 5, May 2018 Pages: 353 - 359
Comics Legend of North Sumatera as a Creative and Innovative Students’ Business Opportunities
Fatimah Sari Siregar, Rizki Ajura Ayu Ningtia, Nabila Khalisa Br Simamora, Meily Winie Manik, Dinda Dewi
Corresponding author:
fatimahsari[at]umsu[dot]ac[dot]id
Abstract:
The comic is one of the print media and is liked by the children and adults. Comics legend of North Sumatera is a result of the innovation from the comics "generally serving as a means to for preserve the local wisdom. Now the local wisdom is about the story of the people or the legends located in North Sumatera. The purpose of the creation of this comic is to create new innovations and business opportunities and receiving complain community awareness of local wisdom in North Sumatera. The implementation of methods that include data collection, product creation and marketing. The end result of the product is in the form of comic books and also the digital application.
Keywords:
Comics, Local Wisdom, and Implementation Methods
Full Text (PDF)